Forma

Role / Services

Brand Identity, Website & Automation

Location & year

Magdeburg

The studio, end to end

Forma opened a second studio in Magdeburg with a name and nothing else. The identity came first — a wordmark that bends, a warm palette that holds under studio light, an illustration set for every class format — and the site was built on top of it, down to the last line of code.

Booked, redeemed, rescheduled

Classes, trial passes and gift vouchers are ordered, booked and redeemed without a phone call. Each event type gets its own flow, and pricing sits on the same data the studio edits itself.

An assistant that knows the studio

Behind it, n8n ties the existing booking platform to the inbox, calendar and member list. An AI concierge answers what members actually ask — opening hours, course levels, what to bring — and hands the rest to a human. The owner teaches; the admin runs itself.